Bon-Ton’s Newest Private Label Brands

I’m jumping right back into the flow of things by sharing with you two great new labels by Bon-Ton. These plus-size, private labels are carried in all 270 stores in 25 states, and also sold online.

Ruff Hewn is vintage inspired and for those perfectly casual times in life. It is dominated by cotton fabrications and dedicated to comfort. One of their specialty washes is the “wrinkle wash,” that helps achieve that casual, vintage look and feel. A talented team of designers and artists work on everything from fabrics, prints and buttons to create the perfect look with the Ruff Hewn line.

I love the vibe this line gives off: vintage, casual and traveler-esque. I could see throwing on a perfectly paired outfit from this line to hop a plane ride on vacation  or layering up to create your own unique style. The myriad of button downs, pull overs and sweaters gives  you diverse options for all those casual moments in your life.

 

 

 

Photo courtes Bon-Ton.

Photo courtes Bon-Ton.

 

 

Photo courtes Bon-Ton.

Photo courtes Bon-Ton.

 

Laura Ashley is a sophisticated line that is effortless and chic. It is geared towards the trendy woman who likes a little pop of color with her everyday wardrobe. The design team takes inspiration from European trends.

This label is very fashionable and on par with today’s trends. It has a modern flair but still offers casual pieces for the everyday woman. I love the patterns and colors of this line and how they update the line seasonally to keep the line fresh and interesting.

Photo courtes Bon-Ton.

Photo courtes Bon-Ton.                 

Photo courtes Bon-Ton.

Photo courtes Bon-Ton.

 

 

 

 

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